Terms of Service

1. Agreement to Terms

These Terms of Service (“Terms”) are a legal agreement between you and PERIOD DEALER LTD, registered at 123 Promenade, Second Floor, Cheltenham, England, GL50 1NW, company number 16173056 (“we,” “us,” or “our”).

By downloading, installing, or using the Bleed mobile application (“App”), you agree to be bound by these Terms. If you do not agree, do not use the App.

These Terms should be read alongside our Privacy Policy, available at Privacy Policy.

Which version these Terms cover. These Terms apply to Bleed on both iPhone and Android. Almost everything below is identical on either platform. Where the two genuinely differ, because Apple and Google provide different app stores, payment systems, and health platforms, the paragraph is marked iOS only or Android only. Anything not marked applies to both.

2. Eligibility

The App is intended for users aged 18 and over. By using the App, you confirm that you are at least 18 years old. The App does not collect identifying information and we cannot independently verify age. If you are under 18, do not use the App.

3. Description of the App

Bleed is a free, offline-first period tracking application. The App allows you to log cycle data, symptoms, intimacy, notes, and personal information on your device. The App has no advertising, no analytics, no behavioural tracking, and no data collection beyond the limited interactions described in Section 5.

The App is free to use. There are no paid tiers, no subscriptions, and no premium features. There is nothing locked behind any payment or contribution. This will not change.

4. No Account

The App does not require registration. You do not need to provide an email, name, phone number, or any other identifier to use any feature of the App. There is no log-in screen and no sign-up flow.

5. Data and Privacy

a) On-device data. Your cycle data, symptoms, intimacy log, notes, predictions, and any data you import from Apple Health on iOS is stored on your device only. We do not have access to it and cannot retrieve it.

b) Apple Health (iOS only). During setup, you have a choice: import your existing cycle data from Apple Health, or start fresh with a clean slate. The import, if you choose it, is a one-time read performed on your device. The App does not continuously pull data from Apple Health in the background. The data is never transmitted to us. You can decline the import, and you can review Apple Health permissions at any time through iOS Settings.

On Android, the App does not integrate with Health Connect or any other operating-system health platform, and does not read health data from anywhere outside the App. There is no import step.

c) Limited interactions with our server. If you have switched in-app messages on, the App periodically checks whether a message is waiting. It also accepts optional responses and feedback. None of these interactions include your name, email, or any identifier we can attribute to you. If you have messages switched off, the App does not check at all. See Sections 7 and 8 below.

Full details of how we handle information are set out in our Privacy Policy.

6. Data Backup and Recovery

You are solely responsible for backing up your data. The App provides a data export feature in Settings that lets you download your data as a JSON file. You can upload this file back into the App to restore your data.

We have no ability to recover your data if your device is lost, stolen, damaged, reset, or wiped. We accept no liability for data loss resulting from device failure, operating system updates, theft, loss, or failure to maintain backups.

7. In-App Messages and Optional Responses

In-app messages are optional. When you first set up the App you choose whether to receive them, and you can change that choice at any time in Settings. If you have them switched off, the App does not check our server for messages and you will not receive any.

If you have them switched on, from time to time we may send you in-app messages: occasional updates from the founder, product news, or research notes. Every message is the same for everyone who has messages switched on; nothing is personalised or targeted, because we hold nothing about you to target with. Some messages may invite a response, such as a like, a dislike, a rating, or a short text reply.

Replying is entirely optional. If you choose to reply, only the content of your response is stored. We do not capture, attach, or infer who sent it. We will use these responses to inform product decisions.

The App also includes an optional feedback form. If you choose to submit feedback, only the text you submit is stored. No identifier is captured.

Because submissions are anonymous by design, we cannot retrieve, edit, or selectively delete an individual response or feedback submission on request.

8. Support (Optional Contributions)

If you wish to support the App, you can choose to make an optional in-app contribution. Supporting Bleed is voluntary. It does not unlock features, remove anything, or change how the App behaves in any way. There is no premium tier, ever.

Support payments are processed as in-app purchases by the store you installed the App from, Apple on iOS or Google Play on Android, and facilitated by RevenueCat, a third-party payment platform. By choosing to support the App, you also agree to the terms of that store and of RevenueCat:

• Apple Media Services Terms (iOS)
• Google Play Terms of Service (Android)
• RevenueCat Terms of Service
• RevenueCat Privacy Policy

We do not receive or store your payment card, billing address, name, or email. Refunds are handled by the store that processed the payment. On iOS, follow Apple's standard refund process at Report a Problem on Apple. On Android, follow Google Play's at Google Play refunds. You can also contact us at info@mybleed.io for guidance.

9. Acceptable Use

You agree not to:

a) Use the App for any unlawful purpose or in violation of any applicable law or regulation

b) Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the App

c) Copy, modify, distribute, sell, or lease any part of the App

d) Remove, alter, or obscure any copyright, trademark, or proprietary notices in the App

e) Use the App, its design, or its content to develop, train, fine-tune, or evaluate a competing or substantially similar product, service, dataset, or model

f) Replicate, clone, or imitate the App, in whole or in substantial part. This includes (without limitation) reproducing its user interface, layout, navigation, screen flows, distinctive visual design, look-and-feel, trade dress, colour system, typography choices, illustrations, icons, animations, on-screen copy, marketing copy, or any other creative or distinctive elements of the App or its associated branding, whether by manual recreation, automated extraction, screenshot tracing, design-tool import, AI-assisted reproduction, or any other means

g) Interfere with or disrupt the operation of the App

h) Submit unlawful, abusive, or threatening content through the in-app feedback form or message responses

10. No Medical Advice

The App is a personal tracking tool. It does not provide medical advice, diagnosis, or treatment. Nothing in the App should be interpreted as a substitute for professional medical advice.

The fertile-window view in the App is provided for informational and educational purposes only, to support conversations with a healthcare professional. It is not a contraceptive method, fertility planner, or pregnancy planner, and must not be relied upon to achieve or avoid pregnancy.

If you have health concerns, consult a qualified healthcare professional. We accept no liability for decisions you make based on information you enter into or view within the App.

11. Intellectual Property

The App, including its source code, design, user interface, layout, screen flows, look-and-feel, trade dress, graphics, illustrations, icons, animations, on-screen copy, marketing copy, branding, name, logo, and all related materials, is owned by PERIOD DEALER LTD and protected by copyright, trademark, trade dress, and other intellectual property laws of England and Wales and international treaties.

We grant you a limited, non-exclusive, non-transferable, revocable licence to use the App for personal, non-commercial purposes in accordance with these Terms. This licence does not transfer any ownership rights to you.

“Bleed” and the Bleed logo are trademarks of PERIOD DEALER LTD. You may not use them without our written permission. The App's distinctive visual design, user interface, and overall look-and-feel are protected as trade dress and copyrighted creative works.

12. App Availability and Updates

We may update, modify, or discontinue the App (or any part of it) at any time without notice. We are not obligated to provide updates, bug fixes, or support.

We are not liable for any loss or inconvenience caused by:

• App updates or changes
• Temporary or permanent unavailability of the App
• Incompatibility with your device or operating system
• Interruptions caused by your internet service provider, device manufacturer, or operating system provider

13. Termination

By you. You may stop using the App at any time by uninstalling it. Uninstalling removes the App and all on-device data, including any cycle data and, on iOS, any data imported from Apple Health.

By us. We may discontinue the App at any time. If we discontinue the App, the in-app messaging service may also be discontinued.

14. Limitation of Liability

To the maximum extent permitted by law, the App is provided “as is” and “as available” without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

To the maximum extent permitted by law, PERIOD DEALER LTD shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of data, profits, or goodwill, arising out of or in connection with your use of (or inability to use) the App.

Our total aggregate liability to you for any claims arising from these Terms or your use of the App shall not exceed the total amount of any optional support contributions you have made through the App in the 12 months preceding the claim, or £50, whichever is greater.

Nothing in these Terms excludes or limits our liability for:

• Death or personal injury caused by our negligence
• Fraud or fraudulent misrepresentation
• Any liability that cannot be excluded or limited under the laws of England and Wales, including your statutory rights under the Consumer Rights Act 2015

Your statutory rights as a consumer are not affected by these Terms.

15. Indemnification

You agree to indemnify and hold harmless PERIOD DEALER LTD and its officers, directors, and employees from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your breach of these Terms or your misuse of the App.

16. Third-Party Services

The App interacts with the following third-party services:

a) Apple Health (iOS only).Optional, on-device only, and read only once during first-time setup. Governed by Apple's privacy controls and policies.

b) Apple In-App Purchase (iOS only). For optional support contributions. Governed by Apple Media Services Terms and Conditions.

c) Google Play Billing (Android only).For optional support contributions. Governed by the Google Play Terms of Service and Google's privacy policy.

d) RevenueCat (both platforms).For facilitating optional support contributions. Governed by RevenueCat's terms of service and privacy policy.

We are not responsible for the practices, content, or availability of these third-party services.

17. Changes to These Terms

We may update these Terms from time to time. The current version is always available in the App and on our website, and the “Last updated” date at the top indicates the most recent revision.

Where we make material changes we will also publish an in-app message before the changes take effect. You will see that message only if you have in-app messages switched on, so if you have them switched off, please check the “Last updated” date from time to time.

Continued use of the App after updated Terms take effect constitutes your acceptance of the changes. If you do not agree with the updated Terms, stop using the App and uninstall it.

18. Severability

If any provision of these Terms is found to be unenforceable or invalid by a court of competent jurisdiction, that provision will be limited or removed to the minimum extent necessary, and the remaining provisions will continue in full force.

19. Entire Agreement

These Terms, together with our Privacy Policy and EULA, constitute the entire agreement between you and PERIOD DEALER LTD regarding your use of the App.

20. Governing Law and Disputes

These Terms are governed by the laws of England and Wales.

Any disputes arising from these Terms or your use of the App shall be subject to the exclusive jurisdiction of the courts of England and Wales.

If you are a consumer, you retain any mandatory protections provided by the laws of your country of residence where those protections cannot be waived by agreement.

21. Contact

If you have questions about these Terms, please contact us at:

PERIOD DEALER LTD
123 Promenade, Second Floor, Cheltenham, England, GL50 1NW
info@mybleed.io

Or through the support information provided in the App.